The concierge in France : complete guide to 2025

This guide reviews the basics : definition, missions, rules, prices, locations, keys and digital tools now make it possible to offer a service to 5★.

What is a concierge in France ?

A concierge brings together all of the services necessary to manage a furnished apartment rented short-term. This includes the creation of the ad, the optimization of the price, the welcome and check-in, housekeeping and laundry, maintenance, management messages, local recommendations, follow-up advice and relationship owner.

There are several types of actors. The self-employed and micro-agencies manage a few properties with a local approach, and custom. The conciergeries multi-cities have standardized processes for field teams and advanced tools. Some are positioned in the premium segment with customized and personalized services in a home-to-measure. Finally, new conciergeries say ‘increased’ focus on the digital, AI and automation to improve the performance.

The border between concierge and agency rental management is sometimes fine. While the concierge is primarily responsible for the operational and experience traveler, the management agency may add legal or accounting services. In practice, many players combine the two approaches.

Missions and value creation for owners and travellers

The role of a concierge is structured around three key moments : before, during and after the stay. Before the arrival, it supports the creation and optimization of ads (with professional photos, attractive titles and texts optimized), the setting of the schedule and price according to seasonality or local events, as well as the qualifications of the applications and the sending of the check-in instructions.

During the stay, the concierge ensures the home, whether it is face-to-face or automated via a self-check-in, and remained available in case of an emergency (power failure, access problems, neighborhood). It also provides the practical information such as Wi-Fi, equipment or means of transport, and can provide local recommendations. In parallel, she coordinates the housekeeping, laundry and maintenance.

After the start, the concierge performs a quality control check of the housing, manages security deposits, seeking views travellers and goes back to the returns. It also produces a reporting for the owner.

In summary, the landlord wins of the time, and has seen its income optimized, the traveller has experience fluid and custom, and the concierge itself differentiates, secures its customers and feeds the mouth-to-ear.

Regulation in France : what you need to know

The regulations vary according to the common, but some general rules apply. Many cities require the registration of furnished tourism, and display a number on the ad. In some cases, especially for second homes, specific initiatives for change of use and / or compensation may be required.

In large cities, a principal residence may not be generally rented more than 120 days per year. The tax, often collected automatically by the platform, shall be repaid to the municipality. On the fiscal front, the rental of furnished premises under the regime BIC (micro-BIC or real), which requires that accounting clear.

Finally, a specific insurance (liability, damages) and the observance of safety rules (detectors, compliance, gas/electricity) are essential.

Pricing and billing models

The most common model is the commission-usually between 15 % and 30 % of the rental income according to the city, the standing and the scope of services. This is often in addition to a fixed fee per stay for the cleaning or the laundry, or even for the reception in face-to-face or the maintenance point.

Some conciergeries offer packages or packages (essential, premium) with a la carte services. The price varies according to the location, seasonality, number of dwellings, the level of customization expected, the 24/7 availability, or even the type of reporting provided to the owner.

Where to develop the conciergeries in France ?

Demand is particularly strong in major cities such as Paris, Lyon, Marseille, Bordeaux, Lille, Toulouse, Strasbourg, Montpellier and Nice. These markets, worn by both tourism and business, are highly competitive and subject to strict regulation.

The coastal areas and mountain, as the Cote d’azur, Brittany, the Basque Country, Corsica or the Alps (Savoie, Haute-Savoie, Isère), have a strong seasonality, baskets, higher average and a family clientele seeking homes, villas, or cottages.

Finally, cities with high activity and event professional (Paris, Lyon, Cannes, Bordeaux) is a dynamic market, where the stays are often shorter but the requirement of quality and responsiveness is very high. For conciergeries, create local pages optimized for SEO (‘ concierge + city/area ‘) remains an effective lever to capture these markets.

Digital tools are indispensable

Management, multi-unit requires the use of powerful tools. The PMS and channel managers like Guesty, Hostaway, Smily, Bed24 or Lodgify allow you to synchronize schedules and rates, reduce double bookings and manage multiple platforms from a single dashboard.

The tools field to facilitate the planning and household maintenance, inventory management, linen and supplies, or even the monitoring of the states of the locations via checklists, and photos. The goal : zero friction between departure and arrival.

Finally, the messaging automated with AI, as Zenivia becomes a major asset. It centralizes Airbnb, Abritel/Vrbo and Booking, automates up to 90 % recurring message (check-in/out, practical info, recommendations), translated into over 120 languages, and respects the tone of mark of the concierge. Thanks to a semi-automatic mode, the host remains in control while enjoying immediate response 24/7. The KPIs integrated measure the time saved, the rate of automation and the satisfaction of travellers.

How to choose a concierge as the owner ?

To select a partner, several criteria are essential : the reputation (testimonials, case studies), the operational quality (procedures, standards of housekeeping, emergency management), technology equipment (PMS, e-mail and automated dashboards owners), the transparency of contract (commissions, fees, reporting) and customization (dedicated contact, a la carte options).

Start or expand its concierge in France

Launch requires to standardize its methods of work. Documented procedures for the home, the household, or the management of incidents, setting time limits for response and training providers are indispensable foundations.

A “stack” minimum includes a PMS to manage the platforms, messaging, IA as Zenivia to absorb the volumes of messages, a tool ground to the housekeeping and maintenance, and a dashboard to track KPIs (occupation, income, response time, notes, travellers).

The key to growth is to automate the repetitive tasks, measure performance and adjust continuously. The rest – quality terrain, relationship owner, maintenance – should be entrusted to referents. Finally, the acquisition of property owners and travellers pass by a local strategy : optimized pages, Google Business Profile, partnerships with agencies and tourism offices, and an excellent reputation in line with reviews 5★.

Conclusion

The concierge in France is moving towards a model where operational excellence and tooling digital become the major differentiators. The actors to be able to standardize their methods, measure their results, and automate intelligently communication travelers gain in efficiency, improve satisfaction, and spend across more confidently.

Zenivia accompanies this transformation with a messaging automated 24/7, multilingual and personalized, capable of managing up to 90 % of the trade while leaving the hand to guests when it is necessary.

👉 Free trial for 1 month – establishment in 24 hours – without commitment. Book your demo Zenivia.